Sunita Verma is an experimentation and growth professional with 4+ years of experience in fostering a culture of experimentation within leading organisations. Her work at Zalora and FairPrice Group has been pivotal in advancing data-driven decision-making and promoting a more agile approach to business operations.

At Zalora, an online fashion retailer, Sunita integrated experimentation techniques to enhance user experience and optimise various operational processes. Her focus on data-driven strategies and testing methodologies provided valuable insights into user behaviour and preferences.

At FairPrice Group, one of Singapore’s largest supermarket chains, Sunita continued to build on her expertise by driving the adoption of a more agile operational model. Her efforts in data analytics and iterative testing enabled FairPrice Group to make informed decisions more swiftly and respond effectively to evolving customer needs.

Sunita is passionate about leveraging experimentation and agile practices to drive continuous improvement and innovation within organisations. Her professional journey reflects a commitment to enhancing organisational effectiveness and adaptability through thoughtful application of these principles.