Asia Pacific Experimentation Summit
APAC’s #1 dedicated event for experimentation & growth leaders.
Half-day experience
Thursday 28th November 2024
100% in English
Virtual, online event
The Asia Pacific experimentation community
About the summit
The time is now!
Join us for the first edition of the Asia Pacific Experimentation Summit, a half-day online event on November 28th, 2024. The conference will bring together experimentation experts from across the Asia Pacific region.
This conference is tailored for professionals in Experimentation, CRO, Growth, Marketing, Product, Data Science, Innovation, and Entrepreneurs who are dedicated to accelerating business growth through experimentation.
Gain insights from Experimentation and Growth leaders from market-leading companies, as they share proven strategies, case studies, and solutions that can transform the way you approach growth.
Register now for updates on the APAC Experimentation Summit and let’s shape the future of experimentation in the APAC region together.
What you get
Don’t miss out on this half-day event that is jam packed with learning, networking, and industry insights.
1hr presentation from an International keynote speaker
6 x 30min presentations from leading APAC experimentation leaders
APAC Experimentation Slack Community
Learn from experts within the APAC region
Networking with industry peers
Speakers
All speakers are experimentation and growth experts who work practically in the field, day in, day out. This is your chance to tap into the experience of APAC’s best experimentation leaders, learning from their successes (and failures).
100% no blah blah, theoretical jargon, or sales pitches.
Just industry-proven strategies, tools, and solutions that you can apply in your organisation to fuel experimentation-driven growth.
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LUKAS VERMEER
DIRECTOR OF EXPERIMENTATION
Vista (ex Booking.com) • Netherlands -
KEN KUTYN
PRINCIPAL SOLUTIONS ENGINEER
Amplitude • Singapore -
JAMES SLATYER
HEAD OF PRODUCT (AI EXPERIMENTATION)
REA Group • Australia -
SUNITA VERMA
TEST & LEARN SPECIALIST (EAST ASIA)
H&M • Singapore -
TRACEY REED
SENIOR CONVERSION OPTIMISATION SPECIALIST
Air New Zealand • New Zealand -
MAT HIGGS
SENIOR PROGRAMS MANAGER, EXPERIMENTATION
Hewlett Packard • Australia -
ADAM FURNESS
DESIGN MANAGER, GROWTH
Atlassian • Australia
Program
Join us for a half-day virtual conference on November 28th, 2024 where you will be able to interact with our community of APAC experimentation and growth experts.
Participants will have the opportunity to ask questions and engage with all speakers.
Details on presentations and speakers will be announced as they are confirmed.
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Welcome - GAVIN BRYANT
12:00pm – 12:15pm
(AEDT, Sydney)
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Ken Kutyn (Amplitude) - singapore
12:15pm – 12:45pm
(AEDT, Sydney)Everything You Need to Know About How Experiment Bucketing Works
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James Slatyer (REA Group) - Australia
12:45pm – 1:15pm
(AEDT, Sydney)
Rapid Testing & Learning with Generative AI
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Sunita Verma (H&M) - SINGAPORE
1:15pm – 1:45pm
(AEDT, Sydney)
Mindset Over Metrics: Using Experimentation to Develop a Data-Driven Culture
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Break
1:45pm – 2:30pm
(AEDT, Sydney)
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Tracey Reed (Air New Zealand) - New Zealand
2:30pm – 3:00pm
(AEDT, Sydney)
Strategic Experimentation: Shaping The Future of Air Travel at Air New Zealand
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Mat Higgs (HEWLETT PACKARD) - Australia
3:00pm – 3:30pm
(AEDT, Sydney)
Lessons Learned Scaling a Global Experimentation Program
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Adam Furness (Atlassian) - Australia
3:30pm – 4:00pm
(AEDT, Sydney)
Designing for Growth Experiments: Experiment Your Way to Experiences Your Customers Will Love (And Pay For)
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International Keynote (Vista) - Lukas Vermeer - Netherlands
4:00pm – 5:00pm
(AEDT, Sydney)
Experimentation Interaction Effects: A Call to Relax
A unique event
This is the first time that a dedicated experimentation conference has been run in the Asia Pacific region. It’s not fair that our friends in the UK, Europe and US get to have all the fun!
The APAC region is well-overdue for its own experimentation specific conference. No matter where you are located in the APAC region, you can join on 28 November, 2024 for a half-day of learning.
We understand that communities are important, particularly as an industry develops and grows.
The vision for the event is to develop a community of professionals from across the region that can share learnings and expertise, network and provide support to one another.
Whether you’re an experimentation or CRO specialist, creative marketer, product designer looking for your next innovation, or growth manager seeking a new lever to pull, this conference is for you.
Our Event Partners
We’re appreciative of our partners for helping us to make this event happen.
FAQ
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The APAC Experimentation Summit is APAC’s first dedicated experimentation event. We handpick the best experimentation and growth leaders from across the region (and internationally) to share case studies, strategies, and learnings. The APAC Experimentation Summit was established to connect, develop, and grow a community of experimentation professionals in the region. As the “experimentation industry” continues to expand and mature in APAC it’s becoming increasingly more important to stay connected. Our counterparts in the UK, Europe and US shouldn’t be the ones having all the fun, right?
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First Principles. We’ve done some interesting work in the experimentation space, that’s all. We promise - 100% no salesy, preachy BS.
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The event is suited to a wide range of professionals – Experimentation, CRO, Product Management, Growth, Data Science, Marketing, Innovation, and Entrepreneurs.
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All attendees will need to register for the event via Humanitix. Each attendee will be issued with a unique login for the Livestream prior to the event.
Cancellation and refund policy not applicable.
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Given that this is the first time a dedicated, experimentation specific event has been run in the region, in the spirit of test and learn, consider 2024 a test event. If there is sufficient demand and interest in the event in APAC the summit can be expanded to a full-day program in the future. Who knows, maybe we could all end up meeting F2F at an in-person conference one day!
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We will be selecting a mix of experimentation leaders from market-leading organisations across the APAC region (six). Our keynote speaker will be an international industry thought leader. Details on each speaker and presentation will be announced over coming months.
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You will receive access instructions via email close to the event day. Make sure to search your spam inbox if you are not receiving our weekly newsletter with updates about the event. If you need any assistance, reach out to gavin@firstprinciples.ventures
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Everyone who has registered for the event will have access to the live stream of all presentations. Access information will be sent to all attendees closer to the event day, directly to the email they have used to register at Humanitix. Each attendee will be issued unique login credentials. It will not be possible to share login details.
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If you have an interesting story to tell around implementing, operating, or scaling an experimentation program we’d love to hear from you. Sorry, no consultants. Send us a message – gavin@firstprinciples.ventures
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If you’re interested in being a friend and partner of the APAC Experimentation Summit reach out at gavin@firstprinciples.ventures
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Send a message to gavin@firstprinciples.ventures We’re more than happy to help.
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Growth through experimentation
Get your tickets Growth through experimentation
A truly unique one day summit you can’t miss.
Don’t miss out on this half-day event that is jam packed with learning, networking, and industry insights. See you there.